26th International Association for Management of Technology Conference - IAMOT 2017

Digitization is amongst the most important topics for voestalpine. In this presentation, Mr. Rotter will highlight voestalpine Special Steel’s Digital Journey approach, a focused long-term change effort that transforms the business for the future. Starting from the actual changes in the environment and the necessity to adapt to it, the presenter will provide an inside view on how voestalpine Special Steel deals with Digitization. He will not only demonstrate that a holistic approach - spanning from operational improvements to business model innovation thought from the customer – is necessary, but he will also briefly highlight concrete examples of Digitization at voestalpine Special Steel and reflect on the lessons learned.