26th International Association for Management of Technology Conference - IAMOT 2017

Strategic planning process is applied by the successful companies at national and international level. These companies consider strategic planning as a tool to achieve long-term goals and most of them consider their success based on this type of planning. This study aims to formulate a strategic map for Melli bank of Ilam province based on balanced score card using bank tangible assets and intangible assets as: Human capital (people), information capital (information systems and organizational knowledge) and organizational capital to achieve effectiveness and value creation for organization. Also, coherent plan is fulfilled for the progress and saving in costs and learning growth of organization and its employees. The present study is applied in terms of purpose and descriptive-analytic and survey in terms of nature. The study population is staff and queue employees of Melli bank branches of Ilam province. Based on Cochran’s formula, 185 people are estimated. For data collection, explorative interviews and group sessions, a 55-item questionnaire (5-item LIkert scale) is used from very much to very low defining the significance of each of items in evaluation of performance of bank affairs experts, employees and cashiers of Melli Bank branches of Ilam province. The data are analyzed using single t-test with SPSS software. Keywords: Strategic map, Financial, Customer, Internal processes, Growth and learning, Bank.