26th International Association for Management of Technology Conference - IAMOT 2017

The adoption of digital tools to facilitate the business and the daily life of its users has long been adapted in people's lives. In the transition to the digital world, they gain the most innovative business models. The sale of products on electronic sites, meetings through interactive media are increasingly frequent. Most of the activities are done through a mobile device, where applications (apps) found fertile ground to develop and also be a way to present a new business, an innovative business. Thinking about Schumpeter's words, innovation must be disruptive, therefore breaking paradigms, changing concepts. New products, bold services, breakthroughs and more creative business models make the difference in the marketplace. And some entrepreneurs have turned their attention to an important niche market, the relationships, and connections. The business verbs are to share, cooperate, divide and not just accumulate. This article will address this new relationship in which mobile applications are strengthening the digital business that has been explained by the concept of collaborative economics. Which means that through applications that are supported by communication technology and mobile devices, such as smartphones and tablets, with easy access, make a direct connection between consumer and supplier who are associated with a platform where they can communicate in a uncomplicated language. This is what has happened with the hosting system through “Airbnb”, or the new way of getting around, through “Uber” and a case created in Brazil, Dinner, which connects people who like to exchange gastronomic experiences with hosts that offer dinners exclusive in their own homes throughout Brazil. The subject discussed in this paper is recently and the research is focused on the experiences of the authors and organized in an exploratory and descriptive method to describe and explain the concept and characteristics of the object of this study. As for the sources, this is a secondary bibliographic research based on material already published, mainly in digital form. Collaborative economics by connecting strangers with common interests and needs through social networks and applications make it easy to share and exchange services and objects on an unprecedented scale. And this can mean big profits, in 2014, according to Forbes magazine; collaborative ventures have moved more than $ 110 billion worldwide, numbers that challenge the traditional structure. Thus, these private businesses are bothering the formal economy that to be in the market they invest and pay taxes to manage their businesses and many traditional entrepreneurs accuse this new model of unfair competition, imposing a definition and clarification of the concepts of real collaborative relationships and a profit business. The new entrepreneurs, who are mostly young students, realized that the consumer was eager for more individualized experiences, to make their choices, to give their opinion and to be understood in their needs. Thus, the satisfaction of the interested consumer, also allows the supplier an extra gain this when he makes his home, car or services available. Collaborative economics is an excellent alternative in times of crisis. But, it is still necessary to verify how these relations can be maintained, since the pressures for regulation and rules of limitation of action from the formal sector is a challenge. In the same way, for it to subsist, it needs the reliability to be built by the parties involved, then further studies will need to cover the future of this business models. Keywords: New business models. Digital Business. Collaborative Economy