Technology Disruption as a Driver for Business Model Innovation

15 May 2017, 13:30
25m
E

E

Workshop (Category C) Technology management and competitiveness in the globalized world Panel-WS

Speakers

Mr Harald Wipfler (Graz University of Technology, Institute of General Management and Organization)Prof. Stefan Vorbach (Graz University of Technology, Institute of General Management and Organization)

Description

Technological innovations increasingly influence the transformation of business models. Disruptive technological developments significantly influence business environments and alter the way how businesses are operated. These technologies replace existing technologies of incumbents by sacrificing features that are important to current customers and offering different attributes (Bower & Christensen, 1995), and change the performance metrics along which firms compete (Daneels, 2004). As technological innovations are influencing business model´s development (Baden-Fuller & Haefliger, 2013), it is important to understand how disruptive technologies drive business model innovation. This workshop aims to summarize the process and mechanisms of disruptive technological change and to discuss the impact on business model innovation. Considering the specific characteristics of disruptive technologies, their influence on different elements of business models and especially on the process of business model innovation will be examined. The workshop will start with two theoretical presentations (each 20 min.), summarizing the current knowledge on disruptive technologies and business model innovation. First, the features of disruptive technologies will be reviewed, discussing technology development, the characteristics of disruptions and suitable methods to determine disruptive technological developments. Second, different perspectives on business models and the process of business model innovation will be analysed. Subsequently participants will work in smaller groups: Based on a specific example of a disruptive technology the teams will discuss how a certain elements of the business model might be influenced by the new technology and what the process of business model innovation is like. In addition, experiences by practitioners on this topic should be collected and discussed. The workshop links the main aspects of disruptive technologies with the process of business model innovation. By discussing these theoretical perspectives using a practical example of a disruptive technology, participants will elaborate how technological developments impact business models and how this innovation process takes place. The workshop aims to better understand the impact of disruptive technologies on the process of business model innovation. Participants have a better understanding of the impact of technologies on business models. References: Bower, J. L., & Christensen, C. M. (1995). Disruptive Technologies: Catching the Wave. Harvard Business Review, 73(1), 43–53. Baden-Fuller, C., & Haefliger, S. (2013). Business Models and Technological Innovation. Long Range Planning, 46(6), 419–426. Danneels, E. (2004). Disruptive Technology Reconsidered: A Critique and Research Agenda. Journal of Product Innovation Management, 21(4), 246–258.

Authors

Prof. Stefan Vorbach (Graz University of Technology, Institute of General Management and Organization) Dr Sven Schimpf (Fraunhofer IAO)

Co-author

Mr Harald Wipfler (Graz University of Technology, Institute of General Management and Organization)

Presentation materials