26th International Association for Management of Technology Conference - IAMOT 2017

Introduction: In this paper, we have tried to contribute to the theoretical perspective of organizational institutionalism in relation to the result of innovation organizations. We have investigated, under the conditioning of business models, the influence of environmental pressures on innovative result of industries and companies in the metal-mechanic industry that has operated in the two States of Brazil, in other words, how have business models conditioned the results of innovation in the face of environmental pressures? The study of the innovation´s results is justified by its pragmatic, commercial and financial nature within organizations so that their performance can result from technical pressures for efficiency as well as from institutional pressures linked to social adequacy of organizational practices. Thus, with the theoretical framework of organizational institutionalism, it is assumed that environmental pressures, usually presented as isomorphic, contribute to an understanding of the phenomenon in question, since the literature presents them as actions that demand for compliance and legitimacy. The organizational response is represented by business model - which will be focused on efficiency or focused on innovation - that is the way of how a company behaves and relates to its main stakeholders. Methodology: This is a quantitative, descriptive and explanatory research; operationalized by a survey as the data collection instrument with 59 indicators. Obtained the participation of 131 companies. Data analysis was performed using statistical software (SPSS) and parametric tests in order to find explanation of the relationship among variables by acceptance or rejection of six hypotheses. Findings: The research findings indicated that the institutional pressures as well as the technical pressures positively influence the results of innovation. Additionally, it has been verified the existence of moderation: the greater the effects of business models centered innovation, the lower the influences of institutional pressure on the result of innovation. Closing: In this paper, we have tried to contribute to the conference theme: small and medium enterprises and innovation. It has been proven that companies that may take the business model focused on innovation as its transaction management mechanism end up having better results of innovation individually. This indicates that the relation, the tie or link among the actors of the metal-mechanic sector becomes an analysis unit that is able to generate innovative results. With that, it migrates part of the result of innovation of the internal environment, the actions and individual skills of each industry or company for the type of existing link among the actors of the metal-mechanic sector. Therefore, an innovative transaction management (the relation, the tie, the link), involving company A with industry B, impacts the outcome of individual innovation of both actors separately.