26th International Association for Management of Technology Conference - IAMOT 2017

Cognitive computing is a result of the radical advance in the evolution of computing, which transforms the business operation. It will give many opportunities for business to prosper. It will generate new business models and change the way of industries operation. Now, there are many startups have been established based on cognitive computing and availing cognitive systems. The major contribution of this paper is giving an overview of cognitive computing by describing its definition, related fields, and applications in business, top emerging trends challenges, and benefits. In addition, it gives a brief description about top cognitive systems as IBM Watson, IPsoft Amelia, Microsoft Oxford, Google DeepMind, Qualcomm Zeroth, Wipro HOLMES and Intel Saffron.