26th International Association for Management of Technology Conference - IAMOT 2017

The literature continues to voice many doubts regarding knowledge management (Gasparini, 2014) for the development of dynamic capabilities (King, 2009; Frost, 2014) and their relationship with the ability of business models to create value (Osterwalder, Pigneur, Tucci, 2005). It remains to discover how to develop this management through practices involving knowledge indicators for strategic decision-making. Therefore, this study is innovative as it proposes the development of dynamic capabilities through systematic knowledge indicators, since the socio-economic environment of the business model requires constant improvement of organizational resources to meet the dynamic demands of the market and society in general. In this light, based on two case studies, a framework of analysis is suggested, composed of factors involving constant observation of the organizational context, the business model and its relationship with the ability to create value, measured by indicators that enable the constant acquisition of new knowledge. In the proposed strategic context, organizations require observations on their competitive condition (Leih, Teece, 2016; Jantunen, Ellonen, Johansson, 2012), and organic development is equally important (Locket, Wiklund, Davidsson, Sourafel, 2009), making the knowledge acquisition process a constant challenge (Teece, 2000; Eisenhardt, Santos, 2002, Wang, Ahmed, 2007; Chien, Tsai, 2012). Thus, the difficulties involved in the systematic identification, acquisition and application of new knowledge (Cohen; Levinthal, 1990) aligned with the adequate response to exogenous and endogenous demands is the problem discussed in this work. Therefore, two companies experience were studied to identify the indicators contribution to the development of routines with dynamic capabilities. The inductive case study approach was used (Eisenhardt, 2015). The first case is an air transport company with international operations. The other is a clothing chain operating in the south and east of Brazil. In these companies, the systematic collection of information and its nuances generate learning and new capabilities on the part of agents, enabling them to adapt constantly to the processes and routines in the business models. The competences in these companies are related to the dynamic capabilities creation. The development of knowledge indicators and their technological base in the business models in question permit the formation of knowledge through the continuous collection of information, which generates learning over time. The adequate management of these capabilities, oriented to contextual demands, leads to the formation of dynamic capabilities regarding the factors present in the respective business models. Thus, the companies develop knowledge that enabled the transformation of routines that construct new readings of the internal and external environment, creating capabilities for their dynamic sustainability in the market, in accordance with their strategic purposes. A recommendation for future studies is more in-depth research on the relationship between learning processes and dynamic capability. Knowledge indicators permit a better understanding of the permanent need to adapt the business model to its context and become a factor that generates new routines with dynamic capabilities.