Conveners
Product and service development: Session 1
- Breno Nunes (Aston Business School)
Product and service development: Session 3
- Sergio Bulgacov (FGV EAESP)
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Dr Minna Saunila (Lappeenranta University of Technology)17/05/2017, 15:30Product and service developmentResearch Paper and Presentation (Category A)Digitalization has brought extensive changes to businesses. The complex nature of the digital economy is characterized by various functions and provides global access to knowledge and information. It furthers transitions in the way people and organizations interact and behave. One of the current challenges facing businesses in digitalized world is how to engage and build longer-lasting and...Go to contribution page
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Kiyohiro Yamazaki (Chukyo University)17/05/2017, 15:52Product and service developmentPresentation only (Category B)The purpose of this study is to examine how a firm without a fundamental technology gain competitive advantages. This research uses the fundamental technology as a key word. The fundamental technology is the technology that satisfies two requirements. One requirement is a technology for working the “basic function” provided by a product. Secondary, when each firm enters the market, its...Go to contribution page
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Mr Peng Qiu (PhD student)17/05/2017, 16:14Product and service developmentResearch Paper and Presentation (Category A)Abstract Following a sequence of oil price hikes in the 1970s, the USA needed to address the challenges of high-energy costs and inefficiencies in its use. Since the USA was by far the largest energy consumer As in the World and reliant on imported energy, the policy makers realized that in addition to the increasingly serious environmental pollution related to energy consumption, energy...Go to contribution page
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Mr JIAN HOU (Harbin Engineering University)17/05/2017, 16:36R&D ManagementPresentation only (Category B)The American economist Siwek S E. first proposed the concept of "intellectual property industry", and pointed out that the patent-intensive industry is an important part of the intellectual property industry. In April 2012, the United States Department of commerce and the United States Patent and trademark office jointly issued a statistical report "Intellectual property and the United States...Go to contribution page
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Mr EDERSON BRAMBILLA (JBS), Mr EDUARDO VASCONCELLOS (USP)18/05/2017, 10:30Technology management and competitiveness in the globalized worldPresentation only (Category B)Product and process innovation is essential to maintain competitiveness and companies have been creating an increasing number of strategic partnerships to pursue it. A correct assessment of partners’ complementary areas is likely to lead to faster and higher quality innovation, while reducing and sharing risks among the partners. However, studies have also shown that many partnerships fail...Go to contribution page
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Ms Tanja Jovanovic (University Erlangen-Nürnberg)18/05/2017, 10:52Product and service developmentPresentation only (Category B)Idea contests integrate customers into innovation processes and enhance product development of companies. Utilizing the “wisdom of the crowd” as means to improve idea generation and idea assessment has received rising popularity in research and practice alike. One new mechanism to enhance such crowd-based approaches is a crowdfunding idea contest. Crowdfunding as important platform-based...Go to contribution page
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Dr Herbert Michael Richter (FJ JOANNEUM University of Applied Sciences)18/05/2017, 11:14Product and service developmentResearch Paper and Presentation (Category A)Due to the global convergence of producers and consumers as well as of the consistency and homogeneity of product qualities and technologies, consumer products (hardware and software) are becoming increasingly similar and, thus, interchangeable. Differentiation merely by products has become highly complex and difficult. Additionally, producers from low-cost regions are increasingly able to...Go to contribution page
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Dr Sergio Bulgacov (FGV EAESP)18/05/2017, 11:36Product and service developmentPresentation only (Category B)By selecting four processes of new market entry for long-lived companies with orientation to continue to renew their business model, this work proposed to analyze these strategies, guided by the research question: How is the new market entry strategy related to the configuration of the business model? The qualitative case studies, enabled to visualize the heterogeneous processes used by the...Go to contribution page