Technology Transfer Octagon- a qualitative tool to analyze TTO’s performance

15 May 2017, 14:14
22m
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Research Paper and Presentation (Category A) Technology transfer, marketing and commercialization Technology transfer, marketing and commercialization

Speaker

Prof. David Resende (University of Aveiro - School of Technology and Management at Águeda)

Description

The purpose of this paper is to present a qualitative approach to evaluate Technology Transfer Offices’ performance based on a state-of-the-art overview and on the results collected during group meetings (Grounded Theory). The paper outlines studies that have been conducted on TTO’s performance, discussing the variables pointed out by different authors. It also delivers evidences of the importance of bringing practice into theory as experts advanced on such matter by providing a broader view of variables and by introducing a TTO activity diagram. Finally, the paper challenges existing evaluating methodologies as it introduces a methodology – Technology Transfer Octagon - which focuses on a wide range of variables and on the importance of each one of them. It can be used to improve one TTO as it outlines its strengths and weaknesses, but it can also be applied to a group of TTOs in order to indicate the negative and positive impact of the variables on performance.

Author

Mrs Silvia Gaia (UTFPR)

Co-authors

Dr David Gibson (University of Texas) Prof. David Resende (University of Aveiro - School of Technology and Management at Águeda) Dr Luan Carlos Santos Silva (Universidade Federal da Grande Dourados)

Presentation materials