Conveners
Technology transfer, marketing and commercialization: Session 1
- Beatrix Wepner (AIT Austrian Institute of Technology GmbH)
Technology transfer, marketing and commercialization: Session 2
- Edgar Schiebel (AIT Austrian Institute of Technology GmbH)
Technology transfer, marketing and commercialization: Session 1
- Gita Surie (Adelphi University)
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Ms Snehal Tawate (National Institute of Industrial Engineering, Mumbai, India)15/05/2017, 10:30Technology transfer, marketing and commercializationPresentation only (Category B)Technologies have become the foremost differentiator for business excellence and growth. The conversion of invention into commercially viable new product or service based on the technology known as technology commercialization (TC) is critical for economic growth of a country. TC is a complex phenomenon involving various factors. Various TC models (linear and non-linear) and modes like -...Go to contribution page
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Dr Marta Lucia Tostes Vieira (PUCP)15/05/2017, 10:52Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)The electrification of rural areas is a process that has the ability to allow isolated populations to meet their basic needs and promote their development. For this activity to have the necessary impact, the use of new technology that can be transmitted is required. In this aspect, a method of technological transmission is the technology extension, which has been allowing users to access and...Go to contribution page
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Jung-Ah Hwang (Seoul National University)15/05/2017, 11:14Technology transfer, marketing and commercializationPresentation only (Category B)One of the way of technology commercialization on global market is transferring technology across border and making a profit via foreign direct investment, joint venture, license etc. The success of technology transfer is a key factor of technology commercialization on global market. However, technology transfer from one country to another countries where have different culture, are...Go to contribution page
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Dr Karuna Jain (Director, National Institute of Industrial Engineering, Mumbai, India), Ms Snehal Tawate (Research Fellow, National Institute of Industrial Engineering)15/05/2017, 11:36Technology transfer, marketing and commercializationPresentation only (Category B)In the era of globalization, with shorter technology and product life cycle, it is not only the technological development, but its commercial exploitation that makes the difference. Thus commercializing technologies successfully with reduced time to market becomes crucial for organizations not only to survive but also to gain competitive advantage worldwide. Limited non-renewable resources,...Go to contribution page
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Mr Christian Fechtelpeter (Fraunhofer Institute for Mechatronic Systems Design IEM)15/05/2017, 13:30Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)The digital transformation affects all parts of industrial value creation. Major levers are the collection and usage of digital data, the interlinking of formerly independent systems and a transition from traditional products to integrated product-service systems. It is characterized by significant changes of established business processes resulting in dynamic value creation networks. More...Go to contribution page
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Prof. David Resende (University of Aveiro - School of Technology and Management at Águeda)15/05/2017, 13:52Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)This article uses an original three-phase approach for empirical assessment and comparative evaluation of the efficiency of university technology transfer. It is based on analysis of inputs and outputs of a disclosure phase followed by a value-add phase and a final license phase, using a multidimensional framework. The objective is to find university Technology Transfer Office (TTO) efficiency...Go to contribution page
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Prof. David Resende (University of Aveiro - School of Technology and Management at Águeda)15/05/2017, 14:14Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)The purpose of this paper is to present a qualitative approach to evaluate Technology Transfer Offices’ performance based on a state-of-the-art overview and on the results collected during group meetings (Grounded Theory). The paper outlines studies that have been conducted on TTO’s performance, discussing the variables pointed out by different authors. It also delivers evidences of the...Go to contribution page
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Dr Andréa Paula Segatto (Federal University of Paraná), Dr Fernanda Salvador Alves (Federal University of Paraná)15/05/2017, 14:36Technology transfer, marketing and commercializationPresentation only (Category B)Understanding the path for technological development and innovation is a longstanding matter of interest for economic and organizational researchers (Bozeman & Link, 2015). However, contemporary technological dynamism and global economic integration brought this interest back (Audretsch et al., 2014). Thus, frontier technology is an important source of competitive advantage for organizations...Go to contribution page
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Mr Rian Rian (Department of Industrial Engineering, Stellenbosch University, South Africa)16/05/2017, 13:30Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)Technology transfer is a vital structured procedure for developing nations as it provides the opportunity to implement a technology that would otherwise be unobtainable due to economic, social, political and other constraints. In the highly technical fields of ICT and healthcare, technology transfer could play a critical role in the development and widespread implementation of various devices...Go to contribution page
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Dr XIN LIU (HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY)16/05/2017, 13:52Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)China has already been ranked number one in the number of patent applications in the world, however the rate of patent industrialization in China is still less than 10%. This research firstly constructs and analyzes the theoretical relevance between the two concepts of industry patent propensity and patent industrialization applicability qualitatively, thus providing a new research path...Go to contribution page
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Mr Riaan van der Watt (University of Pretroia, Graduate School of Technology Management)16/05/2017, 14:14Technology transfer, marketing and commercializationResearch Paper and Presentation (Category A)System Dynamics models have previously been used to describe the adoption of new technology in Healthcare. JB Homer and later KL Knoll developed such models based on case studies involving implantable devices and antibiotic pharmaceutical product. In both cases the technologies studied were of a therapeutic nature and the use-event was linked to an individual patient (single use). The process...Go to contribution page
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Nicole Wohltran (Montanuniversität Leoben)16/05/2017, 14:36Technology transfer, marketing and commercializationPresentation only (Category B)This talk will give a comprehensive overview about the first fundamental and holistic training for knowledge & technology transfer experts (brokers) and institutional intermediaries. It will describe in detail the new ISO 17024 certified training program and the reflections (and evaluations) of the trainees from five Austrian Universities. The training program was carried out for the first...Go to contribution page