26th International Association for Management of Technology Conference - IAMOT 2017

Technologies have become the foremost differentiator for business excellence and growth. The conversion of invention into commercially viable new product or service based on the technology known as technology commercialization (TC) is critical for economic growth of a country. TC is a complex phenomenon involving various factors. Various TC models (linear and non-linear) and modes like - internal, quazi-internal, and externalization have been proposed by researchers in different industries and context to commercialize technologies. Literature indicates the TC process consists of imagination, incubation, demonstration, promotion, and sustenance. The product technology, process technology, market control, and support infrastructure related factors influencing the TC process. However the stages of TC and factors have been studied independently in the literature. Therefore the objective of the research is to critically examine the TC literature to identify the critical factors for each stage of TC. Morphological analysis helps in identifying the total set of possible relationships between the elements and factors contained in the problem. Importantly, morphological analysis encourages the identification and investigation of elements and boundary conditions, i.e. the limits and extremes of different contexts and factors. A structured literature review has been carried out using morphological analysis to identify the factors for each stage of TC. Identification of factors influencing particular stage of TC will help managers and entrepreneurs to derive at considered judgments as to which factors are critical for each stage of TC for enhancing the success of TC. This research can be used in designing and assessing the TC process.